Day 11.3: Social Media: Acceptable for Business?

My most recent entrepreneurial endeavor was joining an interesting service I just learned about that uses Facebook and Twitter to advertise. You don't advertise your own link--you go with someone else's instead, and then someone else will advertise yours. I'm curious to see how it works out in a while. I'm using my personal Twitter account, which has a bit over 300 followers, almost all of whom are total strangers. I feel kind of bad about it, though. When I first got Twitter about a year ago, I posted tiny short stories on it or cheerful thoughts. After I joined Comic Booked, I used Twitter almost exclusively to advertise for it, and then now I'm using it to advertise some links. I still post something more personal once in a while, but there's no question that my personal Twitter feed is nothing fun to read. Just a list of ads. Is that ok?

One of my big fears about running an online business is that I'll start abusing social media. I've said before that I hate spam and I don't want any association with it. I've also said that I'm a horrible advertiser, and so anything I post promoting anything winds up just like an annoying ad. How far is too far?

One of the most common advice given to those who want to promote anything, online or offline, is to tell friends and family! Get the word out! Post about it on Facebook or Twitter! My big question is... will anyone still want to be friends with me if I do?

I don't know the answer. My current views are that if you're going to use social media for business, then get a separate business account for it, just as I've done with Twitter. But I don't want to have a dozen Twitter accounts and five Facebook accounts just to get my point across to the right audience. I want to advertise, but not spam. How can I do that? How can I get my notices to people who actually want to sign up instead of just shouting out to everyone? I guess I still have a lot to learn.