Day 18.1: Marketing 101

I'm afraid I've been out with my family for most of today, so I have very little new to write. However, I've recently been talking with some pros at marketing about how they do it. As I've said before, I'm not a salesman. As a matter of fact, I'm very shy and socially awkward by nature. I need pointers on how to get others excited about things and motivated, even for times when I'm not trying to sell anything at all. So what did the experts have to say?

• Downplay the actual selling. I've made huge mistakes in this asking people to please join this or subscribe to that. However, there are tools designed that do a much better job at selling than I ever could. All I need to do is get them in contact with that tool, and I'm all set. Leave buying and selling out of it, and you'll be much ore successful.
• Be enthusiastic. Duh! Obviously you need to be enthusiastic! But you also need to be genuine in your enthusiasm. Why do you use a product yourself? Play out how well it's worked for you and how much you're loving it, and others will become curious.
• Be yourself. Your friends and family will know if you're copying and pasting from a pre-made script of any sort, and they're much more likely to take an interest in something if they know you're genuine.
• Sell to potential buyers. Don't waste your time selling something digital to your aunt who doesn't even have Facebook. Look for people who already have a history for that kind of thing and who would likely be interested.

Well, those are my starter points. In upcoming days I'll try to put those words into action myself, and then I'll give a report on how well those tips work. But they're words from the experts, and they make a lot of sense.

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